There was a service meeting part last week reserved for local needs. Here, they reviewed what was obviously a BOE letter detailing the disaster prep plan. The information made sense because you never know when a big storm or blackout can knock out power for a few days. What I got out of it was that the elders were going to be harrassing the publishers by field service groups to provide contact information. Phone numbers, email, etc. Also, they want out of state contact information in case of a Katrina like evacuation.
There was also a bunch of WT references handed out about what needs to go in an emergency kit.
Here in the US, hurricane preparedness week is either this week or next week and I'm sure the local news will have a little fluff piece on what you need to do. There's nothing special about what the WTS said. The biggest problem I had with it was that the elder giving the part (COBOE) went on and on about how this was life saving information from Jehovah and that we're special that we've been given it. I couldn't stop rolling my eyes.
My company had an internal article a few months ago on disaster preparedness not only for work but what you need to do on a personal level. These are practical reminders that come from many sources. Pretty sure that Jehovah is not the source of this.
I will give them some made up contact info just because it's easier than arguing why I don't want them to have my personal info.
Of course, you know JWs. Many of the crazier ones are going to take this and run with it. Meanwhile, the WTS will use this program as proof that they are performing "charity" work if the IRS questions their not for profit status.